As part of a three-year deal between ITV and the NFL, signed in 2022, North One produces a weekly NFL magazine show on ITV 1 and live coverage of regular-season London games and the Super Bowl. Led by presenter Laura Woods, former defensive back Jason Bell and two-time Super Bowl winner Osi Umenyiora, the season concludes on February 12th, 2023, with live coverage from Arizona of Super Bowl LVII.

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